Product Development Testing

Product Development Testing

The research helps in testing and modifying concepts to implement the findings to become a successful product and services. To understand the needs and wants of customers, gauge the market pulse of the competitive world and environment where it has to perform, product research determines the difference between product success and failure, during its life cycle. At its core, product research helps uncover unmet product needs, identifies product feature development opportunities, and identifies awareness and preferences around a particular product. The study is broadly based on

  • User experience
  • Pricing
  • Product satisfaction & loyalty
  • Concept testing

We have under taken and executed successfully the following research as a field service provider for

  • Samsung branch awareness
  • Cadbury silk