keyword strategic planning help brand marketers sharpen and focus their strategies, helps in positioning as per market way to add dimensions to the planning.

Brand marketers will always step back to understand how their organization is creating something new and undreamt-of in the marketplace. The role of brand planning is to determine the points where the brand will intersect with what buyers, decision-makers and influencers already understand, so that they can build brand meaning, and create bridges of awareness and understanding.

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