Brand tracking is usually done by surveying consumers and asking them for their opinions regarding the brand. We undertake the field work for our clients who want to know how aware consumers are of their brand and whether they have bought or plan to buy their product.
It is important to measure your brand’s health regularly, as this enables you to track your most important metrics over a certain period of time, as well as measure whether your campaigns are effective. The focus should be on
- Brand awareness
- Brand usage
- Purchase intent
We have carried out
Brand track survey for visa on monthly basis